Collaborative Product Commerce, Portals, Content Management,
Collaboration, Knowledge Management! The march goes on. New buzzwords
for an already confused market? Or the latest cyberspace terms that people
understand?
An old problem continues: the disconnect between the technosavy, many of which are entrepreneurs, and the B2B markets that need to be served. This disconnect is responsible for the relatively few dot-coms that have or will succeed in the marketplace. How many of today's B2B dot-coms will become successful? Probably less than 1% of the startups will reach critical mass! The carnage that happened to B2C dot-coms is continuing with B2B dot-coms.
How can you as an entrepreneur avoid such a fate? By adopting an intelligent approach to the market that you want to serve and by insuring that the market segments that you have chosen, are ready to adopt your technology and products. In short, you need the right Value Proposition for your customers.
How can you determine the correct market segments for your Value Proposition? Let ERMDM assist you with your marketing strategies. Our more than 25 years of experience in Engineering & Manufacturing B2B product marketing has fine-tuned our skills to take advantage of the Internet platform. We know what works and what doesn't work and we have the battle scars to prove it. We have carefully honed our skills to use the Internet to our advantage. Many of the successful products and services that we see today have been around before, only now we have the Internet to deliver the Value Proposition!
For example, fifteen plus years ago, one of the buzzwords was Collaborative Engineering; getting many people and departments to work together on designs. This was accomplished in a limited way but the tools for doing it were inefficient and expensive. Today with the Internet, the tools and the delivery system are available for Collaborative Product Commerce.
Let us put our knowledge and experience to work for you.
Contact us at ermdm@aol.com and let us review your proposition.
We deliver success, one company at a
time!
White Papers:Enterprise Resource Planning, Electronic Document Management, Engineering Document Management, Drawing Management, Information Management, Knowledge Management, Product Data Management, Imaging, COLD, Workflow... |
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